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Wednesday, February 5, 2014

Google Analytics Platform Principles (Final Assessment Answers)

PLEASE NOTE: Don't just skip through the course, take the exam and cheat at it just to scam a "diploma". There's literally no reason to! You can take the course as many times as you want! There's no penalty!!! Take the damn course and learn something! Only use the answer key below if you are hopelessly stuck and can't something out!

If you have trouble with the questions below, go check out the course first!.


1. What are the four main components of the Google Analytics platform? (select all that apply)
Collection
Configuration
Continuation
Processing
Progressing
Recollection
Reporting

The answer to question 1 is: A, B, D, G "Collection, Configuration, Processing, Reporting"


2. The tracking code in Google Analytics: (select all that apply)
connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
tracks changes in your AdWords account
identifies new and returning users

The answer to question 2 is: A, B, D, "connects data to your specific Google Analytics account, sends data back to your Google Analytics account for reporting, identifies new and returning users"


3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?
Software Development Kit
JavaScript Tracking Code
The Measurement Protocol
HTML

The answer to question 3 is: C "The Measurement Protocol"


4. Google Analytics can only recognize returning users on websites, not on mobile apps.
  True   False

The answer to question 4 is: "FALSE"


5. During data processing, Google Analytics:
transforms your raw data from collection according to your configuration settings
aggregates your data into database tables
imports data from other sources you've defined, like Google AdWords or Webmaster Tools
organizes hits into sessions

The answer to question 5 is: A, B, C, D "transforms your raw data, aggregates your data into database tables, imports data from other sources you've defined, organizes hits into sessions "


6. A session in Google Analytics consists of:
the reports generated by users over a specific period of time
interactions or hits from a specific user for all time
interactions or hits from a specific user over a defined period of time
a group of users getting together in person to discuss Analytics

The answer to question 6 is: C "interactions or hits from a specific user over a defined period of time"


7. How can you add data to Google Analytics from other sources? (select all that apply)
By linking your AdWords account to Google Analytics to import your advertising data
By downloading your data from Webmaster Tools and manually importing it into Google Analytics  By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

The answer to question 7 is: A, C, D


8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)
Sessions
Channel Groupings
Filters
Users
Goals
Interactions

The answer to question 8 is: B, C, E "Channel Groupings, Filters, Goals"


9. Which of the following are dimensions in Google Analytics? (select all that apply)
Campaign
Visits
Time on Page
City
Browser
Language
Pageviews
Unique Visitors

The answer to question 9 is: A, D, E, F "Campaign, City, Browser, Language"


10. You can combine any metric with any dimension in a Google Analytics report.
True False

The answer to question 10 is: "False"


11. When does Google Analytics sample data for reporting?
When the data you request has already been calculated in the aggregate tables
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
When the report is pulled at the end of the high traffic week
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

The answer to question 11 is: B "When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits"


12. You've discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?
Have your site developers create a new version of your website for internal users only that doesn't have the tracking code
Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
Have your account administrator reprocess the data in your account to exclude internal users
There's not a way to prevent the internal traffic from showing in your reports.

The answer to question 12 is: B "Have your account administrator configure a Filter that excludes internal traffic from being included in your report views"


13. You've discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
The data for the Product pages wasn't collected because tracking code wasn't placed on those pages of the site
Google Analytics doesn't collect data from eCommerce sites
During processing Google Analytics sampled out the Product pages from your reports
A filter applied during processing was configured to remove Product pages data from your reports

The answer to question 13 is: A, D "tracking code wasn't placed on those pages, A filter applied during processing was configured to remove Product pages data from your reports"


14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
Add a Goal that tracks when a user lands on your site homepage
Add a Filter to exclude users who don't watch a video on your site
Adjust the session timeout length to be greater than 45 minutes so that the session doesn't automatically timeout while a user is watching a long video on the site
Create a Content Grouping that groups together all of your video pages in your reports

The answer to question 14 is: C "Adjust the session timeout length to be greater than 45 minutes"


15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
Create a dashboard directly in the Google Analytics user interface and share it with your team
It's not possible to create a dashboard using Google Analytics data

The answer to question 15 is: B, C " Use the Google Analytics reporting APIs to automatically send data, Create a dashboard directly in the Google Analytics user interface"


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