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Friday, June 5, 2015

Google Tag Manager Fundamentals (Assessment 3)

Assessment 3

  1. To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?

    (select all that apply)



  2. The Data Layer “push method” allows you to do what?




  3. To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?

    (select all that apply)



  4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?




  5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?




  6. If you want to track Submit button clicks using an event trigger, what event type should you choose?




  7. In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?




  8. If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?




  9. If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?




  10. If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?







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